Informed decisions. Impactful execution.

We transform data into decisions and decisions into results. Our boutique approach combines strategy, brand, and culture to create tailored solutions that deliver measurable impact. Human-centered. Data-driven. Results-focused.

Our expertise in action

Our unique approach in each pillar:

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Strategy & Market

We transform data into powerful decisions. Our approach combines rigorous analysis with practical vision for:

  • Business and market development
  • Results-focused strategic planning
  • M&A decision support with 360° vision
  • Co-creation of innovative business models
  • Value proposition validation and implementation
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Brand & Communications

We build brands that connect purpose and performance. Uniting strategy and creativity to deliver:

  • Brand architecture for growth
  • Visual identity that reinforces positioning
  • Integrated communication strategy
  • EVP (Employee Value Proposition) that attracts and retains talent
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Cultural Transformation

We catalyze transformations that start from within. Integrating people and processes through:

  • Cultural transformation programs
  • Diversity and inclusion initiatives

Personalized diagnosis

Adaptive methodology

Implementation focus

Results measurement

Knowledge transfer

Our unique approach in each pillar: Personalized diagnosis · Adaptive methodology · Implementation focus · Results measurement · Knowledge transfer

Transformation in Action

Business transformation in Education Industry

"From online prep courses to digital higher education leader"

transformation.challenge

Expand into higher education while keeping innovative DNA

transformation.approach

Integration of strategy, culture, and technology

transformation.impact

Brazil's largest digital post-graduate education player

transformation.highlights

Unique value proposition + Scalable operational model

Brand Architecture in Petcare industry

"Structuring growth across multiple segments"

transformation.challenge

transformation.approach

Flexible framework considering culture and operations

transformation.impact

Architecture supporting accelerated growth

transformation.highlights

Global group integration + Adaptive model

Cultural transformation in Tourism & Travel

"Global culture, local execution"

transformation.challenge

Tropicalize global cultural transformation

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Integrated D&I and organizational change program

transformation.impact

New, more agile and inclusive culture

transformation.highlights

Global group integration + Adaptive model

Strategic repositioning in sports hydration category

"Data-driven insights for global isotonic beverage vice-leader"

transformation.challenge

Gain market share from global established hydration brand leader in competitive sports nutrition markets

transformation.approach

Multi-market consumer research combining qualitative insights, quantitative validation, and social behavior analysis

transformation.impact

Market-specific strategies enabling targeted hydration solution development, distribution optimization, and enhanced athletic performance positioning

transformation.highlights

Cross-cultural athlete insights + Performance-driven marketing recommendations

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Our Team

Renata Fontana

Renata Fontana

Strategy & Market and Brand Development

Bocconi Master | Specialist in M&A, strategic planning and mentoring

Walt Disney Company • Ibmec Education • Ferragamo • Warner Media.

PT | EN | FR | IT

LinkedIn
Muna Hammad

Muna Hammad

People & Organizational Transformation

Unicamp Master | Expert in sustainability, diversity and strategic mentoring

Meliá • ABN AMRO • Kemin • HP • Citi

PT | HR | ES | EN

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Luca Borroni

Luca Borroni

Economics & Academic Entrepreneurship

Unicamp PhD | Specialist in M&A, executive education and academic leadership

Insper • Brain • CCF • UNICON

IT | PT | EN | FR | DE | GRC | LAT | ES

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Natalia Aoni

Natalia Aoni

Digital Innovation & Growth

FGV MBA | Specialist in K-12 education, gaming, digital marketing and influencer strategies

Riot • Warner • Turner • Terra • MTV • Nord Anglia • British College

PT | EN | ES

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Sheila Andrade

Sheila Andrade

Mental Health & Integrated Communication

Université Lumière Lyon 2 Master | Specialist in mental health, well-being, behavioral insights and mentoring

Clínica privada • Hospice Civil de Lyon 2 • LVMH • Baccarat • LÓreal • Abril • Sony

PT | FR | EN

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Anita Ayres

Anita Ayres

Marketing & Market Insights

Macquarie MBA | Expert in branding, growth and market research

Teacher Mutual Bank • Kantar • KPMG • Ibmec

PT | EN

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Chico Borges

Chico Borges

Technology & Education

USP Master | Specialist in educational M&A, systems and digital transformation

Ibmec • Descomplica • Somos • Instituto Paula Souza • Sistema S

PT | EN

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Alexandre Basile

Alexandre Basile

Development & Gamification

PUC-SP | Expert in gamified training, human development and behavioral insights

Clínica privada • Tempo • I9ação • Crescimentum • Instituto Ayrton Senna

PT | EN | FR | ES

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What makes us special?

  • Strategic vision with practical execution

    Good plans deserve to become reality!

  • Data nerds

    Always layering new science into our approach

  • The human factor in every solution

    Transformation happens through people

  • Real corporate experience to each project

    Boutique spirit

  • Strategy and culture

    It's a package deal

Let us know what you need